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Market Research Curriculum

Market Research and Defining Market Fit

Instructor-led course that is designed for individuals who are ready to launch their business immediately. Completing this course should take about 72 hours over a 6-week time period. There is no set time to be online. The course has assignment due dates over the duration of the 6-week time period that you are scheduled to be in the online course.

  • Primary Market Research: this course teaches students how to use the tools for the creation of the value proposition and market validation.
  • Defining and Redefining Product Market Fit: further discussion of how to apply the tools for the value proposition and market validation.

Market Research 1 | MR1

Week 1: Creating the Future: How Entrepreneurs Think and Behave
Week 2: Introduction to the Lean Canvas
Week 3: Market Research for Entrepreneurs

Market Research 2 | MR2

Week 1: Determining Market Fit
Week 2: Writing the business plan
Week 3: Finalizing the plan