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Time

Sessions

Location

FRIDAY

11:00a.m.-4:00p.m.

Registration

Grand Pre-function
11:00a.m.-4:00p.m.

Hospitality Suite

Please stop by to enjoy some refreshments and network
Presidential Suite 351
3:00–5:00p.m.

Professional Headshots

Grand Pre-Function
5:00–6:30p.m.

Networking Reception

(heavy appetizers and cash bar)
Grand Pre-Function
6:30–8:00p.m.

V-WISE Opening Program

WELCOME
Ms. Misty Stutsman, Director, Entrepreneurship and Small Business, IVMF (@mstutsm, @IVMFSyracuseU)

OPENING REMARKS
Dr. Mike Haynie, Vice Chancellor for Strategic Initiatives and Innovation; IVMF Founder & Executive Director; Syracuse University (@DrMikeHaynie, @IVMFSyracuseU)

REMARKS
Mr. Larry Stubblefield, Deputy Associate Administrator, Office of Government Contracting and Business Development, U.S. Small Business Administration

MASTER OF FIRST CEREMONIES
Colonel Jill Willig Chambers, U.S. Army (Retired)
(@ThisAbleVet)

HONOREES
Ms. Kathy Walters, Executive Vice President, Consumer Products Group, Georgia Pacific
Mrs. Lynne Pace

ENTERTAINMENT
Mr. Michael Peterson, Founder/Owner, Michael Peterson Music (@MPMusicNow)

CLOSING REMARKS
Ms. Deanna Parker, EBV & V-WISE Program Manager, IVMF (@IVMFSyracuseU)
Grand Ballroom
Salons D & E
8:00-8:05p.m.

Class Photo

Grand Ballroom
Salons D & E
8:05–9:00p.m.

Networking/Dessert & Coffee

Grand Pre-Function

SATURDAY

7:00–7:25a.m.

Breakfast Buffet

Pick up your breakfast, then proceed to the Ballroom for the breakfast program.
Grand Pre-Function
7:25a.m.

Introduction

Ms. Misty Stutsman, Director, Entrepreneurship and Small Business, IVMF (@mstutsm, @IVMFSyracuseU)
Grand Ballroom
Salons D & E
7:30a.m.

Keynote: “The B Word”

Ms. Isisara Bey, Journey Agent & Owner, Journey Agent Productions (@isisarabey)
Grand Ballroom
Salons D & E
8:30am

Closing Remarks and Instructions

Ms. Deanna Parker, EBV & V-WISE Program Manager, IVMF (@IVMFSyracuseU)
Grand Ballroom
Salons D & E
8:45–10:00a.m.

1ST MORNING CONCURRENT BREAKOUT SESSIONS

Choose one: Start-up or Growth
Start-Up

Opportunity Recognition 101: I’m Every Woman, but Am I an Entrepreneur?

Dr. Mike Haynie, Vice Chancellor for Strategic Initiatives and Innovation; IVMF Founder & Executive Director; Syracuse University (@DrMikeHaynie, @IVMFSyracuseU)
Grand Ballroom
Salons D & E
Growth

Opportunity Recognition 201: A Bigger Slice of Pie - Where and How Do I Get It?

Mr. Thomas Kruczek, President, Notre Dame College (@PrezTomKruczek)
Athens
10:00–10:15a.m.

Break/Transition Time

Grand Pre-Function
10:15–11:30a.m.

2ND MORNING CONCURRENT BREAKOUT SESSIONS

Choose one: Start-Up or Growth
Start-Up

Business Planning 101: From Idea to Action!

Mr. Clay Crocker, Founder, Expatreneur, LLC
Grand Ballroom
Salons D & E
Growth

Economics 201: Costs, Revenues, Margins & Pricing - Learn to Love It!

Ms. Krista Tuomi, Assistant Professor, School of International Service, American University (@AU_SIS)
Athens
12:55p.m.

Launch Buffet

Grand Pre-Function
1:15 p.m.

Introduction

Ms. Misty Stutsman, Director, Entrepreneurship and Small Business, IVMF (@mstutsm, @IVMFSyracuseU)
Grand Ballroom
Salons D & E
1:20 p.m.

Keynote

Ms. Jessica Eaves Matthew, J.D., Co-Founder, Hautepreneurs, Founder & CEO, Leverage Legal Group, Untoxicating Beauty, and Grace & Game
Grand Ballroom
Salons D & E
2:15 p.m.

Closing Remarks

Ms. Deanna Parker, EBV & V-WISE Program Manager, IVMF (@IVMFSyracuseU)
Grand Ballroom
Salons D & E
2:30–3:45 p.m.

1ST AFTERNOON CONCURRENT BREAKOUT SESSIONS


Choose one: Start-Up or Growth
START-UP

Marketing 101

Ms. Elizabeth Wimer, Adjunct Instructor, Whitman School of Management, Syracuse University
GROWTH

Business Planning 201

Mr. Clay Crocker, Founder, Expatreneur, LLC
3:45–4:00p.m.

Break/Transition Time

Grand Pre-Function
4:00–5:15p.m.

2ND AFTERNOON CONCURRENT BREAKOUT SESSIONS


Choose one: Start-Up or Growth
Start-Up

Financing 101

Mr. Thomas Kruczek, President, Notre Dame College (@PrezTomKruczek)
Grand Ballroom
Salons D & E
Growth

Marketing 201

Ms. Elizabeth Wimer, Adjunct Instructor, Whitman School of Management, Syracuse University
Grand Ballroom
Salons D & E
5:25–6:30p.m.

ALL CONFERENCE SESSION BOTH TRACKS

5:25 p.m

Introduction

Ms. Misty Stutsman, Director, Entrepreneurship and Small Business, IVMF (@mstutsm, @IVMFSyracuseU)
Grand Ballroom
Salons D & E
5:30 p.m.

Keynote: Been There, Done That—Reflections on Work/Life Balance

Ms. Neale S. Godfrey Founder & CEO, Children’s Financial Network, Inc. (@NealeGodfrey)
Grand Ballroom
Salons D & E
6:25 p.m.

Closing Remarks and Instructions

Ms. Deanna Parker, EBV & V-WISE Program Manager, IVMF (@IVMFSyracuseU)
Grand Ballroom
Salons D & E

OPTIONAL

6:30–8:30p.m.

Professional Headshots

Grand Pre-Function
6:30–8:30p.m.

Resource Exhibitors

Opportunity to connect with local and national business resource partners to advance your business
Grand Pre-Function
6:30–8:30p.m.

V-WISE Office Hours: “Ask an Expert”

Business experts will be available to speak with participants in a round table setting to provide guidance and to offer an overview of services available to women in business. This is an exclusive opportunity to ask speakers and instructors your individual questions beyond the classroom.
Grand Ballroom
Salons D & E
7:00–8:30 p.m.

Speed Business Coaching

Ms. Isisara Bey, Journey Agent & Owner, Journey Agent Productions (@isisarabey)
Grand Ballroom
Salons A
7:00–8:30p.m.

Jam Session

Ms. Jessica Eaves Mathews, J.D., Co-Founder, Hautepreneurs, Founder & CEO, Leverage Legal Group, Untoxicating Beauty and Grace & Game (@jessmathews)
Grand Ballroom
Salon B

SUNDAY

7:00–7:25a.m.

Breakfast Buffet
Powered by thinkTHIN

Pick up your breakfast, then proceed to the Ballroom for the breakfast program. (@thinkproducts)
Grand Pre-Function
7:25 a.m.

Introduction

Ms. Misty Stutsman, Director, Entrepreneurship and Small Business, IVMF (@mstutsm, @IVMFSyracuseU)
Grand Ballroom
Salons D & E
7:30 a.m.

Keynote: F* Words: Overcoming the Obstacles Between Dreaming & Doing

Mr. Larry Broughton, Founder & CEO, broughtonHOTELS and yoogozi.com, Former US Army Green Beret
(@larrybroughton)
Grand Ballroom
Salons D & E
8:30 a.m.

Closing Remarks and Instructions

Ms. Deanna Parker, EBV & V-WISE Program Manager, IVMF (@IVMFSyracuseU)
Grand Ballroom
Salons D & E
9:15–10:30 a.m.

1ST MORNING CONCURRENT BREAKOUT SESSIONS

Session 1

Access to Capital: Your Guide to Regional and National Resources

Ms. Eva Brown, Vice President, Community Affairs Division, U.S. Bank (@usbank)
Athens
Session 2

The Inner Road Workshop

Ms. Isisara Bey, Journey Agent & Owner, Journey Agent Productions (@isisarabey)
Augusta
Session 3

Small Business Contracts: Navigating the Federal Government Marketspace

Ms. Linda Chatmon, CEO, Contracts & Grants, LLC and C & G Federal
Macon
Session 4

Building Your Website

Mr. Scott Nadzan, Vice President, Marketing and Sales, Ensemble Video (@scottnadzan, @ensembleVideo)
Valdosta
Session 5

You are Not Alone: Business Resources to Help You Succeed

Ms. Georgia Marsh, Chief Development Officer, Women’s Business Development Center (WBDC), Chicago (@WBDC)
Piedmont
Session 6

Business Continuity Planning
Powered by TRAVELERS

Ms. Dawn Safine, Risk Control Account Executive, National Property, Travelers
Grand Ballroom
Salon C
10:30–10:50a.m.

Break/Transition Time

Grand Pre-Function
10:50a.m.–12:05p.m.

2ND MORNING CONCURRENT BREAKOUT SESSIONS

Session 1

Access to Capital: Your Guide to Regional and National Resources

Ms. Eva Brown, Vice President, Community Affairs Division, U.S. Bank (@usbank)
Athens
Session 2

Creating a Social Impact with Your Business

Ms. Anna Rabe, CEO, Anna Blanch Rabe & Associates
Augusta
Session 3

Entrepreneurship and Human Resources: Recruiting, Hiring, Retention and Advancing Talent to Advance Your Business

Mr. Jack Matson, Vice President, Human Resources,
Erie Materials
Macon
Session 4

Driving Traffic to Your Website

Mr. Scott Nadzan, Vice President, Marketing and Sales, Ensemble Video (@scottnadzan, @ensembleVideo)
Valdosta
Session 5

4 Steps for Building Your Social Media Strategy

Ms. Courtney Byrd, Vice President of Strategy, Best Practice Media (@cbyrd319, @BestPracticeSMM)
Piedmont
Session 6

Business Law 101: What Form Is Right for You?

Mr. Emilio Rigosa, Partner, DLA Piper
Grand Ballroom
Salon C
12:05–12:15p.m.

Break/Transition Time

Grand Pre-Function
12:15–1:30p.m.

1ST AFTERNOON CONCURRENT BREAKOUT SESSIONS

Session 1

Making a Difference and a Profit: Viable Business Models for Social Impact

Ms. Anna Rabe, CEO, Anna Blanch Rabe & Associates
Athens
Session 2

The Inner Road Workshop

Ms. Isisara Bey, Journey Agent & Owner, Journey Agent Productions (@isisarabey)
Augusta
Session 3

Small Business Contracts: Navigating the Federal Government Marketspace

Ms. Linda Chatmon, CEO, Contracts & Grants, LLC and C & G Federal
Macon
Session 4

Panel: Doing Business with Fortune 500 Companies

Moderator
Ms. Misty Stutsman, Director, Entrepreneurship and Small Business, IVMF
(@mstutsm, @IVMFSyracuseU)
Panelists:
Ms. Georgia Marsh, Chief Development Officer, Women’s Business Development Center (WBDC), Chicago (@WBDC)
Dr. Vivian Greentree, Senior Vice President, Head of
Global Corporate Citizenship, First Data
Valdosta
Session 5

How to Create Your First Successful Facebook Ad Campaign

Ms. Courtney Byrd, Vice President of Strategy, Best Practice Media (@cbyrd319, @BestPracticeSMM)
Piedmont
Session 6

Business Law 201: Intellectual Property - Protect What’s Yours

Mr. Emilio Rigosa, Partner, DLA Piper
Grand Ballroom
Salon C
1:30 p.m.

Lunch

Grand Ballroom
Salons D & E
1:45 p.m.

Introduction

Ms. Misty Stutsman, Director, Entrepreneurship and Small Business, IVMF
(@mstutsm, @IVMFSyracuseU)
Grand Ballroom
Salons D & E
2:15 p.m.

Closing Remarks

Ms. Ashley Squairs (@IVMFSyracuseU)
Ms. Deanna Parker, EBV & V-WISE Program Manager, IVMF (@IVMFSyracuseU)
Grand Ballroom
Salons D & E
2:30 p.m.

End of Conference