Military-Connected Small Business Profiles

Summary 

This research brief presents a thorough analysis of the military-connected entrepreneurship ecosystem, detailing the progression of business development from inception to sustainability. Leveraging data from the NSMAE and bolstered by generous financial support from Walmart, it outlines the specific challenges and growth opportunities faced by military-affiliated small businesses. These challenges include navigating access to capital, overcoming operational hurdles, and seizing growth opportunities. This brief categorizes businesses into five stages—Foundational, Startup/Launch, Growth, Acceleration, and Sustainability—characterized by distinct financial conditions, operational challenges, and resource management strategies.

It is important to note the complexity and non-linearity of business development stages. Business stages are not always sequential or discrete, and companies may operate across multiple stages concurrently, especially when exploring new products, services, or undergoing operational modifications. This variability underscores the dynamic nature of business growth, influenced by years in operation, industry context, access to capital, and other critical factors. Our categorization, informed by data focusing on military-affiliated entrepreneurship, uses revenue breakpoints as flexible guidelines to capture these nuances, aiming to provide a nuanced understanding of business development that reflects the unique paths companies may take in their growth journeys.

Foundational Stage

(Ideation and Development Phase): Revenue Range: Loss – $0.

53% have a business certification.

The demographic profile shows a diverse participation, with significant representation from Black/African American (39%) and Hispanic or Latino/a/x (4.8%) communities.

Startup/Launch Stage

(Market Entry Phase): Revenue Range: $1 – $250,000

64% have a business certification.

On average, when businesses enter the market they have four employees. 

Funding comes from a mix of personal savings and early-stage venture capital.

Growth Stage

(Market Entry Phase): Revenue Range: $1 – $250,000

84% have a business certification.

On average, when businesses enter the market they have six employees signaling further organizational development. 

Funding includes more strategic funding sources, including Series A/B funding.

Acceleration Stage

(Expansion Phase): Revenue Range: $1 million – $5 million

86% have a business certification.

On average, when businesses enter the market they have 20 employees indicating substantial organizational growth. 

Funding includes venture capital and strategic funding.

Sustainability Stage

(Growth and Sustainability Phase): Revenue Range: Over $5 million

92% have a business certification.

On average, when businesses enter the market they have 184 employees.

Veteran working on his computer to run his business.

National Survey of Military-Affiliated Entrepreneurs (NSMAE)

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