The Vice Chancellor of Veteran and Military Affairs is pleased to announce the appointment of Wayne Westervelt, as director of communications. In this role, Wayne will lead the media relations and communication efforts of Syracuse University’s Institute for Veterans and Military Families (IVMF), and the Office of Veteran and Military Affairs (OVMA) at Syracuse University. Westervelt will play a critical role in crafting the strategic messaging and outreach efforts of both the IVMF and the Office of Veteran and Military Affairs, in support of Syracuse University’s longstanding commitment to veterans and their families.
Westervelt is a seasoned communicator with more than twenty years of marketing, strategic communications, media and public relations experience in higher education, the public/government sector, and business environment.
Throughout his career, Westervelt has created aggressive media relations plans, initiated core message and branding campaigns, and formulated crisis communications and emergency response plans. He has extensive experience in advertising, integrated marketing, website management, internal and external communications, event planning, speechwriting, and governmental affairs.
“We’re thrilled to have Wayne join the Syracuse team. As the director of communications for the IVMF and the Office of Veteran and Military Affairs, he brings both a wealth of experience, and a passion for our work,” says Mike Haynie, Syracuse University’s Vice Chancellor of Veteran and Military Affairs.
Prior to joining Syracuse University, Westervelt served as the vice president for marketing and communications at Cazenovia College, where he was responsible for overseeing the institutional marketing and communications efforts of the college, with a focus on promoting the institution on a local, regional and national scale.
Westervelt previously served as the communications/public information manager at the Central New York Regional Planning & Development Board, a Syracuse-based regional planning council that provides a comprehensive range of planning services associated with the growth and development of communities in Central New York.
He holds a bachelor’s degree in English/Communications from Le Moyne College, and a master’s degree in public administration from the Maxwell School of Citizenship and Public Affairs at Syracuse University.
About the Institute for Veterans and Military Families (IVMF)
The IVMF is the first interdisciplinary national institute in higher education focused on the social, economic, education and policy issues impacting veterans and their families post-service. Through our focus on veteran-facing programming, research and policy, employment and employer support, and community engagement, the institute provides in-depth analysis of the challenges facing the veteran community, captures best practices and serves as a forum to facilitate new partnerships and strong relationships between the individuals and organizations committed to making a difference for veterans and military families. Learn more about IVMF at http://vets.syr.edu.
About Syracuse University’s Office of Veteran and Military Affairs
The Office of Veteran and Military Affairs (OVMA) serves as Syracuse University’s single point of entry for all veteran and military related programs and initiatives. It collaborates and coordinates with all stakeholders to best serve veterans, military connected students, and military family members who are students or employees at Syracuse University. Learn more about SU’s OVMA at http://veterans.syr.edu.